Renewable Energy & Storage
- Solar PV
- Wind
- Utility-scale projects
- Battery storage (BESS)
About
Deep expertise.
Deep expertise.
Regional intelligence.
ERADA was founded by Lana Almasri to bridge the gap between global clean energy ambition and the on-the-ground realities of markets in North Africa and South-West Asia, a region of immense resource potential and unique regulatory complexity.
Lana brings +10 years of experience in energy engineering, project finance and public policy. Lana worked with governments, utilities, multilateral institutions and private developers to move projects from concept to financial close and beyond.
9+
Countries Covered
GW
Projects Advised
10+
Years Experience
3
Languages Spoken
Sectors
Where my expertise lies
From established renewables to next-generation fuels and the infrastructure connecting them.
Green Hydrogen & Power-to-X
- Electrolysers
- Green ammonia & fertilisers
- eSAF
- Green steel (DRI)
Energy Infrastructure
- Off-grid and decentralised solutions
- Grid modernisation
- Hydrogen pipelines
What I Do
Advisory that moves energy forward
ERADA supports the full project lifecycle. Engage at any stage, from first market assessment to on-the-ground execution.
Should we go in?
Market Entry
For companies and DFIs exploring renewable energy opportunities, I assess the market, map the landscape, and tell you what's there.
- Country and opportunity assessment
- Regulatory and policy analysis
- Stakeholder and partner mapping
- Market entry strategy and risk assessment
- Competitive positioning
How do we go?
Project Development
For developers and investors with a project in motion, I provide hands-on support from early-stage structuring through to FEED, connecting the right institutional and commercial partners along the way.
- Early-stage project structuring and feasibility support
- DFI and institutional engagement
- Regulatory pathway and permitting strategy
- Interface management across technical, commercial and financial teams
How do we execute?
Project Management Office
For complex energy projects that need structured governance, I set up and run the PMO function, keeping workstreams aligned, budgets controlled, and decision-makers informed.
- Integrated project scheduling and milestone tracking
- DEVEX cost tracking and budget control
- Risk register and mitigation management
- Cross-functional workstream coordination
- Management-level reporting and decision briefs
Media
Press & Appearances
تحرير سوريا يمرّ عبر "الطاقة المتجددة"... أين يبدأ الحلّ؟ وكيف؟
Raseef 22
Read article →
Syria's Energy Future: The Numbers Behind the Crisis and the Opportunity
Intersolar Conference
Munich, Germany
Off-Grid in Syria
View panel details →Technical Communication, Moderation & Facilitation
Complex energy projects need someone who can move fluidly between technical, commercial and policy audiences and keep the conversation productive. ERADA supports this in English, Arabic and German.
- Moderation of technical and strategic workshops
- Facilitation of stakeholder and partner meetings
- Panel discussion and expert discussion facilitation
- Support in translating engineering content into clear messaging
Voices
What others say
I worked very closely with Lana over several years. She impressed me with her passion and dedicaton to our work. Based on a solid technical background and deep knowledge in PMO activities, her main talent is organizing, structuring and expediting work in complex projects. She is a great team-player and her empathy and ability to connect people makes it very pleasant to collaborate with her.
Lana is a very diligent, focused professional and contributed significantly during the time I worked with her on an eSAF initiative. She was the glue that held the team together throughout a pressurized schedule on a complex initiative. I wish her well in her new endeavors and am sure she will make a success of whatever she takes on.
It was a pleasure working with Lana. She is a highly knowledgeable who consistently provides practical insights and delivers high quality results. Her professionalism strategic thinking and commitment to excellence make her trusted and a valuable partner on every project.
Get in Touch
Let's talk about your project
Whether you're at the early stages of a project concept or approaching financial close, I'd welcome the conversation. Fill in the form or reach me directly.
Berlin, Germany
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